Understand core concepts of digital marketing, online consumer behavior, and how digital fits with traditional marketing.
Learn SEO fundamentals, including keyword research, on-page optimization, and basic link-building to increase website visibility.
Plan and execute social media marketing campaigns on platforms like Facebook, Instagram, YouTube, and LinkedIn.
Develop content marketing strategies and create engaging posts, blogs, and videos that attract and convert your target audience.
Run paid advertising campaigns using Google Ads and social media ads, manage budgets, and track key metrics such as clicks, leads, and conversions.
Use email marketing tools to build lists, design campaigns, and automate follow-ups to nurture leads and retain customers.
Work with analytics tools to measure campaign performance, interpret data, and optimize your marketing funnel for better ROI.
Build a practical portfolio through assignments and mini-projects that you can showcase to clients or employers for freelance or job opportunities.
Course content will be added soon.